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August 03, 2006
There could be a reason why -quote- the "newly industrialized" countries are not starting from the enhanced ideas on environmental protection unquote-.
The way I see it, it is a communication problem. "Marketing" is an important issue, not only with environmental problems but with most problems in general. It is not only important to identify a problem, it is equally important to be able to present it to
the public in a way that people can identify with it and express it in a way that is easy to comprehend.
Problem solving in a developed country has to be adapted to the realities of a a developing country. Who will do this job? Our own environmental educators have this big responsiblity.
Media generates public interest, but stops short of suggesting solutions to problems. That is where environmental educators must pitch in.
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