“In India, as in China, stimulating an interest in nature is a task of the utmost and immediate importance. With both economies growing at rates of around ten percent
a year, whole ecosystems risk being destroyed. In India the most recent example is the famed bird reserve of Bharatpur. The increased demand for water in Rajasthan has lead to the diversion of the water supply from Bharatpur, the winter home of 70,000 migatory
birds, or rather what was the winter home of 70,000. Since the local river was re-channeled the birds don’t come anymore….
In Britain surveys have found that 85% of respondents have stated that they learn most about their environment from television. Patently India is not necessarily
a direct parallel, however there is no doubt that television could have a positive role to play in creating awareness among India’s 1.1 billion people. A sizeable proportion of the population do not have access to television, but hundreds of millions do. It
is vital then that a strong and vibrant natural history industry evolves to supply this huge market with home grown films to reinforce the sense of wonder and respect for nature that needs to be there, so it can be defended…..
………….In my personal view creating air time on Indian channels is vital to generate a successful Indian wildlife film industry not merely as a platform to sell to
American channels but also help preserve India’s wildlife treasures…”
Jeremy Bristow, award winning environmental film producer