The food industry has been on a continuous expansion and so is the case of
food photography. The presence of various restaurants, food joints, cafes, food manufacturers, food connoisseurs adds to the variety in the food industry. Add to that the different cuisines, themes, and fusions which make the food industry
even more appetizing and interesting.
But as we said, this also makes
food photography more interesting because the variety is reflected in food photography too. In other words, the food photographs differ in considerable ways based on what is their intended use. For example, if your shoot is for capturing
the yumminess of certain food, you will have to include a model in the photographs. But, in case yo u just want to show how certain food looks, you don't require any model.
Based on this, we can say that there are
different types of food photography.
In this blog, we'll have a look at some of them. Let’s get started!
·
Menu Photography:
Certain restaurants, delis and cafes show pictures of their dishes on the menu to give the customers some idea about the food they will be ordering. In this type of photography, the
focus has to be on the food and platting only to create maximum appeal and that yummy image.
·
Social Media Photos:
In the case of these photos, a lot of times, the background and overall set-up are to be arranged along with the food plating. The food and the overall contents in the angle are decided
in such a way that they convey certain themes. For example, a fun time with friends and family, a relaxed time at a café, etc. That’s why such photos need a bit more creativity than other types of
food photography.
·
Product Photography:
In this case, certain brands and products are captured so that their intended usage gets highlighted. It also helps in creating a brand image in consumers' mind. Many brands and food
manufacturers use this as a marketing strategy to create and capture more market for their products.
·
Photography for Hoardings and Banners:
Many times, we see huge posters, banners and hoardings containing food photos. Such photos may have certain themes according to the brand’s image and other factors. On the other hand,
such photos can also be used for brand building of newly arrived companies. In both cases,
food photography can become an effective tool to accomplish the moto.
·
Specific websites and platforms: The purpose of posting food photographs on certain websites
and platforms can be anything. They can range from participating in a competition or just to get more attention. Some of these may also have certain criteria for the photographs in terms of size, background, etc. At such times, food photography
needs to be done keeping all such factors in mind.
Food photography is a field full of creativity. If used correctly, it can benefit the businesses immensely. That is why it
becomes important to plan and click the pictures in accordance with the intended use.
Teena Agnel is one of the best
food photographer in Dubai. She is always updated with
latest food photography trends.