Housed at IIT Madras Research Park, Ather Energy wants to change the negative image associated with the current crop of battery-operated scooters.
Founded by IIT-M alumni Tarun Mehta and Swapnil Jain, the venture was started in October 2013. They had been toying with the concept of manufacturing an electric vehicle even earlier. “After we graduated in 2012, Swapnil and I were interested in a start-up
venture. We explored the electric vehicle market in India and, after six months of research, discovered there is a tremendous opportunity for battery-operated scooters, if we build it right,” says Tarun. A survey showed there was a consensus that battery life
and charging time were the main deterrents to people buying such vehicles.